Creating and developing a brand with a variety of products with a unifying sub-brand voice and feel.
A Seattle based athletic leisure brand, Pneuma—meaning spirit or soul, focuses on the wellbeing of all its consumers. Encouraging a balanced and healthy lifestyle, through its athleisure line products.
Creating an athleisure movement that encourages a good balance between being active and relaxed. Our line integrates both leisure and athletic goods divided into four categories: Accessories Apparel, Wellness, and Personal Care. In our products, we used cool and warm vibrant colors to create a balance throughout, also taking into consideration of product placement in store shelves in order to stand out amongst its competitors.
Anya Widyawati, Annika Schneider, Bo Zhao, Patricia Catangui, Thavin Rajanakhan, William Liao