Anya Widyawati
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Early Riser

objective

Create a conceptual event and design a visual system to be applied to marketing materials across various media platforms.

BACKGROUND

Beyond the dance music, Early Riser embraces the excitement of art and life. A morning dance, paint party that aims to bring people closer together. Encouraging people to get out of their comfort zone and try something new. An event that starts the day not only filled with energy but also intention. I chose a color palette that displays the radiant colors of the sun rising. Balancing it with deeper tones for contrast and also to create a neutrality to attract both male and female target audience. Other elements were used to incorporate the aspect of paint and to convey the dynamic flow of the dance.  

Project

Early Riser

 
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Typography & Color Palette